Mediaset goes up the aisle with Brides

Italian commercial broadcaster Mediaset has picked up 69 hours of factual content, including Bulging Brides, from Cineflix International Distribution.

The package, featuring all three seasons of Brides (39×30′), will air on Italia 1 and its new sister channel Mediaset Italia 2, which launched this month.

Other titles include Weird or What with William Shatner(20×60′), Paradise Lost(8×60′), Murder She Solved: True Crime (8×60′) and Cooler Facts (6×30’/38×3′).

The third season of Urban Legends (15×30′) and season one of Princess (Frantic Films, 13×30′) are also part of the deal.

The package was brokered by Sabrina Ayala, UK-based Cineflix’s VP sales and acquisitions for Latin America, Iberia and Italy.

Daniela Bagliani, factual acquisitions and coproductions manager at RTI Mediaset Group, said: “Cineflix’s content is both edgy and quality-oriented and thus suits our channels’ needs – especially those of Italia 1, which is always looking for new challenges to satisfy the ever-changing taste of its audience.”