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Max Verstappen signs multi-year content deal with Viaplay

Max Verstappen beat Lewis Hamilton to the 2021 F1 title in controversial circumstances

NEWS BRIEF: Nordic Entertainment Group-owned streamer Viaplay has inked a multi-year content deal with Formula 1 champion Max Verstappen.

Under the partnership, the racing driver will feature in exclusive content from the platform, including documentary programming in which viewers will be given an insight into Verstappen’s professional and personal lives. In addition, Verstappen will become a Viaplay ambassador in all markets in which the streamer holds rights to show Formula 1.

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