Max launches in South-east Asia as WBD extends platform’s global footprint

Recently launched sci-fi spin-off series Dune: Prophecy

The global roll-out of Warner Bros Discovery (WBD)’s streamer Max continues today with the official launch of the platform in South-east Asian markets.

It is now available to stream in Indonesia, Malaysia, the Philippines, Singapore and Thailand, as well as Taiwan and Hong Kong

The launch extends the international footprint of the Max brand to over 70 countries, following May’s launches in Iberia, the Nordics, CEE, Netherlands and Belgium. In the latter two countries, WBD retained the HBO Max brand to avoid clashing with an existing service called Max.

New subscribers in Southeast Asia can access content from HBO, Cartoon Network and Max Originals, as well as the Harry Potter and DC universes. Reality programming is available on Discovery, TLC, AFN, Food Network, ID and HGTV.

New launches on the service include sci-fi spin-off series Dune: Prophecy as well as cookery format Harry Potter: Wizards of Baking.

JB Perrette, CEO and president, global streaming & games at WBD, said: “Max’s first direct launch in Asia Pacific marks another major milestone in the worldwide expansion of Max, now the fastest growing global streaming service.

“We look forward to delighting fans across the region with our iconic brands and franchises and are still early in our growth as we roll Max out in many more markets in 2025 and 2026.”

James Gibbons, president of Asia Pacific at WBD, said: “Offering a choice of subscription plans to suit different needs, and availability through many of the region’s leading partner platforms, it’s easy for local fans to start enjoying Max.”