Lupus Films partners with 8 Lions to grow buzz around The Hive on YouTube

The Hive debuted on Disney Junior in 2011

UK-based animation studio Lupus Films and IP development company 8 Lions Entertainment have partnered to grow the YouTube presence of preschool series The Hive.

Originally launched on Disney Junior in 2011, The Hive follows the adventures of a little bumblebee and its friends.

Lupus Films (The Tiger Who Came to Tea) coproduced the show’s two seasons with Hive Entertainment, DQ Entertainment, Monumental Productions and Bejuba! Entertainment.

Under Lupus Films’ partnership with 8 Lions, the latter will oversee The Hive’s YouTube distribution strategy, channel launch and management, audience development and localisation.

8 Lions will launch and manage English, Spanish, Brazilian Portuguese, French and German channels, in addition to rolling out multi-language audio tracks in Arabic, Turkish, Polish and Italian to reach new audiences across multiple regions.

Camila Deakin, co-founder of Lupus Films and one of the producers of The Hive, said: “8 Lions’ knowledge and experience in the field of building brands on digital platforms is exceptional and will really allow us to take our beloved IP to new audiences and build valuable commercial opportunities, which is vital in today’s competitive market.”