Lifetime enters digital romance

US cablenet Lifetime is launching a digital platform for shortform romantic dramas this year.

Fall Into Me (working title), will feature eight series of romantic drama stories aimed at “modern and tech-savvy women,” the company said.

The 8×6’ series will be told from a woman’s point of view, in close-camera form, marking Lifetime’s first original scripted content for non-linear distribution.

The concept for Fall Into Me hails from Guy Shalem (Lovespring International, Betty White’s Off Their Rockers), who will lead a team of creative storytellers for each series on the platform.

Produced by Propagate Content, the show will be exec produced by Shalem, former Nat Geo president Howard T Owens and David McKillop.