Laika’s Charlene Putney and Martin Pichlmair on writing with AI

Today, we hear from Charlene Putney and Martin Pichlmair, co-founders of Write With Laika, an AI tool featuring a virtual writers’ room, about using it to aid creativity and how the technology will change the film and TV industry.

Tune in to C21FM by CLICKING HERE.

Write With Laika is a personalised digital assistant developed by video games writer and former Google and Facebook exec Charlene Putney and Austrian game studio Broken Rules co-founder Martin Pichlmair.

Dreamt up during the pandemic, Laika is an AI tool featuring a virtual writers’ room, staffed with computer-generated companions that offer feedback, editing suggestions, plot development and other input designed to aid scribes in the creative process.

With backing from early-stage investor Rockstart, Putney and Pichlmair are currently seeking further funding to expand the product, which they have already presented at events including Series Mania and through workshops across Europe.

But with stock market sentiment towards AI having cooled recently and questions being raised about the extent to which it will deliver on its promise, the pair spoke with Jonathan Webdale about their ambitions, how AI can be a positive for the film and TV industries, and why the technology won’t undermine the position of human scribes.

C21FM is live 24/7, with a block of interviews starting at 10am BST every day HERE.