Korea’s Just IPicked secures Battle in the Box

Praise Shin

NEWS BRIEF: Seoul-based distributor and IP management company Just IPicked has secured the global format sales rights for hit unscripted show Battle in the Box.

Originally developed and produced by Korea’s NMedia, the format was remade in the UK by Interstellar TV for multi-channel broadcaster UKTV, with Jimmy Carr as the presenter. Under the new agreement, Just IPicked will oversee all international sales and remake negotiations. Praise Shin, CEO, Just IPicked, said: “Battle in the Box isn’t just structurally solid and universally understandable, it delivers that rare blend of light entry with addictive rhythm that keeps viewers hooked.”