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Keshet talent format reaches Italy

An Italian producer has acquired the rights new format Rising Star from Israel’s Keshet International.

Sony Pictures Television Group’s production company Toro has picked up the interactive talent show, which debuted on Channel 2 in Israel last month.

The format is also set to be adapted in Germany, France and Russia, while this week Banijay Group-owned Nordisk Film TV also took the rights.

Marco Tombolini, CEO of Toro, said the format’s “interactive and friendly technology can lead the TV audience into the very heart of the show.”

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