Keshet International hires former Faraway Road and Armoza Formats executive Salomé Peillon

Keshet International, the global production and distribution arm of Israeli media company Keshet, has appointed former Faraway Road and Armoza Formats executive Salomé Peillon as senior VP of business development.

Salomé Peillon

Reporting to Keshet International CEO Keren Shahar, Peillon will shape long-term strategic planning, drive commercial growth and oversee global content partnerships and rights management.

She will also cover for Kelly Wright, MD of distribution, while Wright is on maternity leave.

Keshet International CEO Keren Shahar said of Peillon: “As we expand into new business areas, her expertise will be key to unlocking new revenue streams and building future-focused partnerships. She has a strong understanding of how to connect content, platforms and audiences in a rapidly evolving landscape, and will play a central role in positioning Keshet International for its next phase of global growth.”

With more than a decade of experience in TV distribution, IP financing and business development, Peillon joins the Israeli company after serving as chief revenue officer at Sipur and chief operating officer at Faraway Road, the Candle Media-backed production company headed by Fauda creators Avi Issacharoff and Lior Raz.

Earlier in her career, Peillon spent eight years at Armoza Formats, overseeing sales across its formats and tape distribution business.