Jupiter signs overall deal with All Def

US-based prodco Jupiter Entertainment has signed an overall deal with multiplatform media company All Def.

Patrick Reardon

All Def is a digital platform that produces cultural, comedy and hip-hop content. Last year it was bought by LA-based Culture Genesis, a studio focused on remixing digital technology for urban, multicultural audiences.

Under the new deal, Jupiter will work with All Def to adapt its library of content, IP and social media channels into longform entertainment.

The two companies are currently adapting The Crate, a format that challenges music producers to create a beat on the spot with the use of random objects, and Bar Exam, in which hip-hop artists guess the performer of a song based on a few bars of music.

Other projects on the slate include comedy series Dad Jokes and hip-hop music format Traffic Jams.

“All Def and Culture Genesis have a history of producing authentic content that promotes Black culture,” said Jupiter president Patrick Reardon. “There’s a clear and immediate need for more quality programming that amplifies the voices of diverse creators. Through this partnership we hope to create a wealth of content across all platforms that supports that mission.”