Joe Churchill’s Fan Club to produce branded entertainment series for Russell Hobbs

Digital content agency Fan Club, set up by ex-Channel 4 commissioner Joe Churchill last year, is producing a branded entertainment series for home appliances company Russell Hobbs’ Midnight Collection fabric care range.

Joe Churchill

Fan Club will lead on creative development, production and distribution of Steam Queens, an entertainment-led series designed to engage modern audiences around everyday clothing care, performance and ease of use.

The series will form part of Russell Hobbs’ drive to connect with consumers through content that centres on usefulness, relevance and entertainment.

Churchill said: “Russell Hobbs is a brand with deep household credibility. Working on the new Midnight Collection fabric care range gives us an opportunity to turn an everyday product category into something genuinely engaging, using entertainment and storytelling to make the brand feel current without losing sight of its tangible everyday benefits.”