Jesse Fawcett’s Fireworks Media brings Tori Wesszer’s Fraîche Living lifestyle brand to TV

Fireworks Media Group, the production company launched last year by former Essential Media Group exec Jesse Fawcett, is partnering with Tori Wesszer and her food and lifestyle brand Fraîche Living.

Tori Wesszer

The companies will adapt Fraîche Living content into unscripted TV series. The first being developed through the pact is a culinary series featuring Wesszer and her husband, Charles Wesszer, as they transform people’s homes, starting in the kitchen.

The slate of Fraîche Living programming will be executive produced by Fawcett for Fireworks Media Group, along with Tori and Charles Wesszer.

“Tori has transformed her brand into a multi-media sensation, and we’re delighted to cook up a premium series around her incredible talents and IP,” said Fawcett, who is the founder and CEO of Fireworks Media Group.

“By bringing Fraîche Living to television, we’re catering to its fan base while also introducing Tori’s attainable lifestyle content to new audiences.”

Most recently, Fireworks Media Group premiered season three of its hit series Big Timber on History Canada and Netflix. Up next is Pamela’s Garden of Eden, featuring the iconic Pamela Anderson, on HGTV Canada and Hulu.

Since it launched in summer 2021, the company has produced more than 50 hours of programming, including Restored (Magnolia) and Small Town Potential (HGTV).