ITVS names former Propagate exec Catalina Ramirez to head US, Lat Am sales

ITV Studios (ITVS) has named Catalina Ramirez, the former co-head of international at US studio Propagate, as its new VP of sales for the US and Latin America.

Catalina Ramirez

The exec, whose departure from Propagate Content was revealed last week, will take the lead on sales of ITVS’s 95,000-hour catalogue into Lat Am, in addition to supporting US sales initiatives.

Her role will also include providing strategic input to maximise ITVS’s library across TV, cable, FAST, SVoD, AVoD, TVoD and home entertainment in Lat Am and the US. She will report to Rob Kaplan, senior VP of sales for US and Lat Am.

Ramirez will sell ITVS titles including the upcoming season of The Voice USA (NBC), Love Island USA (Peacock), Good Cop, Bad Cop (The CW, Roku, Stan), Murder in a Small Town (Fox) and The Forsytes (PBS and Channel 5) into the Lat Am market.

During her time at Propagate, Ramirez oversaw worldwide sales and distribution of the company’s original content, in addition to third-party catalogues from Fox and Showtime, including series and formats Jane the Virgin, The Masked Singer, HBO doc LFG and the Hulu docuseries Hillary.

She also supervised production for Propagate’s Spanish-language content label Propagate Fuego and managed film and TV projects from development through to distribution.

Prior to Propagate, she held sales manager roles at Gunpowder & Sky and Magnolia Pictures.

“[Ramirez] brings incredible content experience and a talent for the complex deal-making required of a team like ours as the way viewers consume content continues to evolve. With her addition to the team, we look forward to proactively pursuing all the opportunities for our high-quality shows in these vibrant markets,” said Katie Buchanan, ITVS’s executive VP of sales for the Americas.