Italian nets spin Endemol DJ format

Italian broadcaster Sky Uno and free-to-air network Cielo have ordered an Endemol show billed as the country’s first competition reality series about aspiring DJs.

Top DJ will be produced for the 21st Century Fox-owned networks by Endemol Italy affiliate YAM112003.

The eight-part first season will see contenders competing at live club nights and requires them to mix tracks against the clock in front of a panel of judges. The winner will then sign an exclusive contract with Sony Music and go on tour.

Social media including YouTube, Soundcloud and Facebook will be used to drive interest while the show will also incorporate integrated branding.

Paolo Bassetti, CEO and chairman of Endemol Italy, said the format had “clear potential for the international market” and represented a “unique opportunity for strategic brand partnerships.”