IDTV alum, The Traitors co-creator Jasper Hoogendoorn named CCO at Dutch format giant Talpa Studios
The Traitors co-creator and IDTV creative director Jasper Hoogendoorn has been appointed chief creative officer at Dutch unscripted specialist Talpa Studios (TS).

Jasper Hoogendoorn
Working alongside TS’s creative teams, he is tasked with innovating original formats, enhancing strategic collaborations both domestically and internationally, and overseeing creative and production responsibilities for select projects.
Talpa founder John de Mol says that the hire marks the next step in the company’s journey towards achieving its international ambitions.
As creative director at All3Media’s Dutch label IDTV, Hoogendoorn co-created and developed hit international format The Traitors alongside Marc Pos in cooperation with RTL Creative Unit.
Joining IDTV in 2015 as a concept developer, he was upped to head of development in 2020, before being elevated to creative director in 2021.
Hoogendoorn created psychological reality show The Unknown and spearheaded the production of multiple All3Media formats such as Race Across the World, Lingo and Sort Your Life Out.
Talpa Studios develops, produces and distributes several hit international unscripted shows. Its portfolio includes The Floor, which has sold to over 20 countries, Million Dollar Island and The Quiz with Balls.
John de Mol said: “We’ve recently collaborated with Jasper on several projects, and I am impressed by his creativity, pitching skills, and unwavering commitment to delivering top-tier quality in format development and production.
“His arrival marks a significant step in strengthening our portfolio of original formats and advancing our open-network strategy, which brings together the best talent in the industry. Together with Jasper, we aim to further shape the future of Talpa Studios and realize our global ambitions.”
Hoogendoorn said: “The past nine years at IDTV and All3Media have been an intense and rewarding journey for which I am deeply grateful.
“Over time, my focus has increasingly shifted toward developing original IP with global appeal. This new chapter at Talpa Studios feels like the natural next step in my career. John de Mol’s unparalleled passion, boldness, and ambition in creating original IP and disrupting the international format market is both inspiring and challenging.
“I’m excited to build on this legacy, inject fresh energy into the creative process, and continue learning along the way.”