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HGTV, Mattel get dolled up for Barbie format

Margot Robbie in the forthcoming Barbie movie

NEWS BRIEF: US cablenet HGTV has partnered with toy giant Mattel to make a competition series in which contestants must create a Barbie-inspired home.

Hosted by supermodel Ashley Graham, Barbie Dreamhouse Challenge sees eight teams transform a Southern California home into the kind of ‘dreamhouse’ the doll would live in. Set to premiere on HGTV this summer and produced by Mission Control and Mattel Television, it comes as Warner Bros Pictures gears up to release its Barbie feature film in July, starring Margot Robbie.

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