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HBO Max hires Netflix Lat Am exec

WarnerMedia-owned streamer HBO Max has appointed a Netflix exec as VP of commercial strategy and business development for Latin America.

Leonardo Sampaio

Leonardo Sampaio, who was director of business development for Netflix in Lat Am, will report to José Calderoni, head of growth marketing at HBO Max Lat Am.

His remit will include leading the distribution, commercial strategy and business development of HBO Max as it prepares to launch in the region in June this year.

Sampaio’s new position will also see him working closely with Jorge Carey, head of distribution for WarnerMedia Lat Am.

Before joining Netflix, Sampaio led business development at Brazilian telecoms company Oi.

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