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HBO Max confirms Lat Am launch date

WarnerMedia-owned SVoD service HBO Max will launch in 39 countries across Latin America and the Caribbean on June 29.

Luis Duran

HBO Max’s content line-up includes shows from WarnerMedia-owned brands HBO, Warner Bros, Max Originals, DC Comics and Cartoon Network, with new Warner Bros feature films being made available on the platform 35 days after their cinematic release in the region.

In addition, viewers in Brazil and Mexico will be able to watch live UEFA Champions League matches on the streamer.

A seven-day free trial of HBO Max will be available upon its launch in the region, as will a free option allowing viewers to watch a sample of its content. Mobile carriers including AT&T Mexico and Grupo América Móvil are already offering an HBO Max subscription as part of their package deals.

Users who have an existing HBO linear subscription through Claro Video (Mexico), Claro (Brazil), Claro (Latam), Oi (Brazil), Tim (Brazil), TotalPlay (Mexico), VIVO (Brazil), VTR (Chile) will have access to the platform at no extra cost. Additional distribution partners that will offer HBO Max will continue to be announced in the coming weeks.

Plans for a Lat Am roll-out of the service were unveiled at the end of last year and a launch sometime in June was subsequently confirmed. In April, a large slate of original commissions from the region was revealed.

Luís Durán, general manager of HBO Max Lat Am, said: “HBO Max is a platform built in Latin America for Latin-Americanos. In this context, our catalogue delivers on the intensity and the passion of our region, our plans deliver on the experience users expect, and our prices deliver on our promise to entertain every member of the family.

“Our goal is to transform the streaming experience in Latin America, one word, one shot, one pixel at a time.”


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