GRB welcomes Cru aboard as int’l president

US-based distributor GRB Entertainment has appointed a Mark Burnett Productions executive to lead its international business.

C Scot Cru

C Scot Cru has joined the company as president of international and will oversee sales, acquisitions and production. Cru reports to Marielle Zuccarelli, chief operating officer at GRB.

Prior to joining GRB, Cru led the international arm at Survivor and The Apprentice producer Mark Burnett.

He spent 14 years at the company and was responsible for leading the Los Angeles-based outfit’s international expansion efforts.