GRB brings in Burnett, Televisa alum

LA-based distributor GRB Entertainment has appointed a former Mark Burnett Productions and Televisa USA executive to help expand the company’s international reach.

Patrice Choghi

Patrice Choghi becomes senior VP of international at GRB and will be responsible for growing the profitability and reach of the company’s global division working across sales, acquisitions and production.

Choghi was at Televisa between 2015 and 2016, having worked for companies including United Artists. He previously worked with GRB’s president of international C Scot Cru at Mark Burnett Productions’ global arm for eight years.

Cru, who joined GRB in July, described Choghi as “a well-regarded international distribution and production executive with whom I share great shorthand. Clients around the world respect Patrice and his ‘get it done’ mentality. He will be a major part of GRB’s international expansion.”

Choghi added: “Scot and I have worked together for many years to implement nimble and effective growth strategies, and I look forward to helping the established GRB brand flourish worldwide.”

GRB sells more than 3,500 hours of programming across genres including crime, food, travel and documentary series, with its shows having been sold into more than 190 countries.