Please wait...
Please wait...

Granada takes ITVS branding

Granada Media Australia is rebranding as ITV Studios Australia and moving to a new base at Fox Studios in Sydney.

The company, which produces local versions of Dancing with the Stars and Australia’s Next Top Model, will be known as ITV Studios Australia from January to highlight its close links with ITV Studios in the UK and US.

NATPE 2013

The first programme to carry the new logo will be the second season of Mad as Hell, which launches in the new year on ABC.

MD Leonie Lowe said: “Being a part of an internationally successful and recognisable business like ITV Studios is one of the many reasons why we are an attractive production partner in the region.

“This is an important step in continuing to grow our business and be even more closely aligned with our parent company, and also continues our work to establish new ITV Studios’ formats in this territory.”

The ITV Studios Australia team will be based at Level 5, Fox Studios Australia, Moore Park, Sydney.

ITV will retain the Granada brand in Asia and the Middle East via its ITV Granada channel.

RELATED ARTICLES

Please wait...