Glow, NTRNZ Media take celebs-with-dogs format Tails From The Trails for a walk

Aki Huhtanen and his dog Äijä front Tails From The Trails

Finnish production and marketing company NTRNZ Media has partnered with Belgian format distributor Glow Media to take local series Tails From The Trails to the global market.

Originally screened by Finnish pubcaster YLE, the 6×12’ series sees celebrities and their pets embark on unforgettable adventures in scenic Lapland.

It is presented by Aki Huhtanen and his faithful Finnish Lapland dog Äijä.

Both companies hope the global distribution deal will help boost international sales of the non-scripted format.

Tomi Suomela, head of formats and creative partnerships at NTRNZ Media, said: “NTRNZ media’s commitment to bridging local storytelling with international appeal is at the core of this collaboration.

“We’ve been determined to develop shows suitable both for local and international audiences, and this deal is once again proof we’re on the right track.

“Like all great formats, ‘Tails from The Trails’ is simple, honest, full of heart and easily adaptable to every market.”