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Gary Pudney’s O4 Media taps Eccho Rights alum Söderlund for acquisition expertise

Hong Kong-based distributor O4 Media has added Nicola Söderlund to its team as a consultant to further bolster the company’s acquisition efforts.

Nicola Söderlund

It comes after Söderlund announced his retirement earlier this year following Germany-based Night Train Media’s purchase of Sweden-based Eccho Rights – where Söderlund was co-founder and managing partner – from South Korea’s CJ ENM.

The move reunites Söderlund with fellow industry veteran Gary Pudney, who spent five years at Eccho Rights and leads O4 Media alongside head of sales and acquisitions Nixon Lim.

Focusing on the distribution of scripted and non-scripted formats and IP development, O4 Media was set up by Pudney in 2021 following his departure from Keshet International, where he was head of Asia.

O4 Media also has representatives in Manila, Mexico City and Australia.

Pudney, founder and managing director at O4 Media, said: “I’ve known Nicola for many years, having previously worked under him at Eccho Rights. His presence in the industry truly has a global reach.”

Söderlund added: “The O4 Media team has a vast experience and fantastic track record in in the challenging Asian region and it will be a true pleasure to bring European content to this dynamic area. O4 Media are doing exactly what many distribution companies dream of – building a bridge between Asia and Europe.”

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