Fulwell 73, Sheldon Lazarus team for new factual label Bitachon365

Sheldon Lazarus previously collaborated with Fulwell 73 on Auschwitz Untold: In Colour

UK- and US-based production company Fulwell 73 is partnering with long-time collaborator Sheldon Lazarus to launch its first UK label called Bitachon365.

During Lazarus’s extensive television career, he founded Rize USA, a company he later sold to DCD Media in 2012.

Following the sale, he established a new non-scripted division for Disney-supported ABC News/Lincoln Square in London. In that role, he produced documentaries including The Last Days of Princess Diana (ABC, Disney) and The Last Days of Prince (Channel 4).

He went on to collaborate with Fulwell 73 on a range of shows including Blowing LA (Paramount+), D.B. Cooper: Where Are You?! (Netflix) and Auschwitz Untold: In Colour (Channel 4 & The History Channel).

The new Bitachon365 label will focus on a range of factual content including true crime, contemporary documentary and reality TV.

Leo Pearlman, co-founder and managing partner at Fulwell 73, said: “Fulwell 73 was founded on a reputation for noisy, ‘must-see’ TV shows and that’s why we’re thrilled to add a master storyteller to our stable through Sheldon with this new label. Bitachon365’s unique voice will enhance our existing offer for a broad global audience and is the first in a number of labels we intend to launch with creators and storytellers whose visions we are excited to support and amplify.”

Lazarus added: “This partnership marks the beginning of a new chapter at Bitachon365. Fulwell 73’s partnership will help us to expand our programming proposition internationally, building on our existing relationships and offering audiences more unmissable content.”

Fulwell was founded by Ben Winston, Leo Pearlman, Ben Turner, Gabe Turner and James Corden with offices in London and Sunderland (UK), and in LA in the US.