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Fuji TV, The Story Lab to spin off physical gameshow

Fotini Paraskakis

NEWS BRIEF: Japanese broadcaster Fuji TV and Dentsu-owned content investor, producer and distributor The Story Lab will launch the first entertainment format to come out of their IP partnership at Mipcom next month.

Studio-based physical gameshow The Spin comes after the two teamed up to create IP for the global market earlier this year. It sees dizzy contestants tasked with completing various challenges after being spun around in a contraption resembling a giant gyroscope. Fotini Paraskakis, global MD of content for The Story Lab, said: “The Spin is a fantastic example of how we can work collaboratively to create fresh, scalable and highly entertaining gameshow formats.”

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