FrightPIX to relaunch after JV between Swirl Films and Chicken Soup for the Soul

US-based streaming company and studio Chicken Soup for the Soul Entertainment (CSSE) has formed a joint-venture with indie prodco Swirl Films to relaunch horror-skewing AVoD platform FrightPIX as a free ad-supported streaming TV (FAST) channel.

Elana Sofko

The service, which will also be available on YouTube, is to be home to thousands of hours of horror, thriller and true crime content.

Under the terms of the JV agreement, CSSE will provide content from its Screen Media Ventures division. Atlanta-headquartered Swirl Films, meanwhile, will manage the channel as well as produce exclusive original programming for the channel.

Elana Sofko, chief strategy officer at CSSE, said: “Creepy content is one of the most popular genres for streaming audiences, not commonly available for advertisers, and we feel this new joint venture will enable us to fully realise the potential of our catalogue and the FrightPIX brand.

“That, combined with the exclusive original titles, will make it a must-watch destination for horror, thriller, and true crime fans.”

Eric Tomosunas, CEO of Swirl Films/FrightPIX, added: “As a consistent producer of thrilling content for networks, partnering with CSSE on FrightPIX and having our own platform is a dream.” He added the move “allows us to continue to expand our content offerings and gives us the unique advantage to leverage our ability to produce quality content at lower price points for our platform.”