Freeview gets Edgy in the UK

London-based media technology and content distribution firm Vision247 is launching a fashion and lifestyle channel in the UK on Freeview.

Edgy TV is a multicultural channel from Canadian online magazine Edwige aimed at professional women aged 20 to 55.

Its content focuses on diversity through lifestyle, glamour, music, fashion and entertainment, targeting communities from Asia, Africa, Latin America, the West Indies, Europe, Maghreb and the Middle East.

Seventy percent of its programmes are produced in Quebec, with international trends in fashion and lifestyle reflected in films from Nollywood, Hollywood and Bollywood.

Vision247 added Canadian channel Bulb TV to Freeview last year.