Foxtel keeps rivals close as partner deals are revealed for new platform Hubbl

Australian pay TV operator Foxtel is poised to launch Hubbl, its new integrated streaming platform, into the local market this week, with 18 global and local streaming app partners on board.

Patrick Delany

The platform, which has been in development for nearly two years, aims to aggregate the most used global and local streaming apps via one unified access point allowing for ease of streaming, searching and subscription management.

Hubbl and Foxtel CEO, Patrick Delany, said: “Hubbl will effortlessly fuse free and paid entertainment and sport from Australia’s favourite apps, channels, live TV and the internet into one seamless user experience.”

The new platform, which aims to be an integrator for global streaming services will include Netflix, Disney+, Prime Video, YouTube, Apple TV+ and Paramount+. Australian-based streaming apps will include  Stan, Kayo Sports, BINGE, Optus Sport and Flash in addition to  free streaming apps from Australian broadcasters’  including the ABC with iView and ABC Kids, SBS On Demand, 7plus, 9Now and 10 Play.

The Hubbl offering will also introduce new streaming content apps that bring together genres such as LifeStyle, which brings together the best lifestyle content.

“It’s a huge testament to the transformative Hubbl technology that these world-class and much loved local partners have chosen to reshape the streaming experience with us. The future of TV and streaming is here,” Delaney said.

Further details on Hubbl pricing, specs, features and on-sale date will be announced on Wednesday night in Sydney for the platform’s Australian launch.