Fox sets up division focused on creators, cuts deals with culinary stars

YouTube creator Rosanna Pansino has signed with Fox Creator Studios

US-based studio group Fox Entertainment is delving further into the digital realm with the launch of a new division dedicated to developing new formats and IP in collaboration with creators.

At launch, Fox Creator Studios (FCS) will focus on the culinary space, with food personalities and influencers including Gordon Ramsay as well as YouTube creators Rosanna Pansino, Jolly, Sorted Food, Food Theorists and Little Remy Food inking deals with the new entity.

It will later branch into other genres, with Fox Entertainment stating the goal of FCS is to create premium content, formats and franchises designed to reach audiences across “medium- and platform-agnostic channels worldwide.”

Fox Entertainment and its parent company Fox Corp have inked several deals over the past year focused on the creator economy as well as the shortform and audio space.

In February 2025, Fox Corp acquired podcasting network Red Seat Ventures, while later in the year Fox Entertainment acquired an equity stake in vertical video firm Holywater and fully acquired drama-focused podcast studio Meet Cute.

“Creators are today’s production companies, storytellers and superstars. They command massive audiences, build genuine fan communities in real time and redefine what global hits look like,” said Fox Entertainment CEO Rob Wade.

“At Fox Creator Studios, we’re backing the next generation of talent by investing in creators, growing their brands, and helping them develop new IP, while expanding their reach on YouTube, Instagram, TikTok, and every platform worldwide, across every genre, and together building long-term cultural operating systems.”