Fox partners Toys”R”Us Studios to develop family competition format set in toy store
Fox Entertainment’s unscripted studio Fox Alternative Entertainment (FAE) and Toys“R”Us Studios, the content arm of the global toy company, have gone into development on a primetime family-friendly competition series.
Allison Wallach
The project, Toys“R”Us Family Faceoff, is described as a “high-energy family competition series set in a larger-than-life toy store that’s ever-changing, unpredictable and packed with exciting and adventurous challenges inspired by the most popular toy brands in the world.”
The format is created by Toys“R”Us Studios and Known Originals, the content arm of US marketing agency Known.
Kim Miller Olko, who is the president of Toys“R”Us Studios and chief marketing officer at Toys“R”Us, is executive producing alongside Known’s Brad Roth and Ross Martin.
Allison Wallach, head of unscripted, Fox Entertainment Studios, said the show “represents an evolution of the family-friendly competition genre, appealing to fans who love the iconic toys and games we all grew up with – and some new ones, as well.”
News of the development deal comes as a growing number of brands look to move into the content space. Other recent examples include Starbucks Studios, Chick-fil-A and Crayola.
Fox Entertainment also announced on Thursday that it has extended its content licensing deal with Disney-owned US streamer Hulu.
Through the multi-year deal, Fox’s primetime programming including The Masked Singer, The Floor, Gordon Ramsay’s Next Level Chef, Bob’s Burgers, The Simpsons, Family Guy, Animal Control Rescue: HI-Surf and Murder in a Small Town, will stream on Hulu the day after they air on Fox.
Some of the shows, including The Simpsons, Family Guy and Bob’s Burgers, are produced by Disney Television Studios, while the majority are produced under the various Fox studio banners.
