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Former Starz exec Martha Benyam joins Kino Lorber as COO to guide digital growth

Former Starz executive Martha Benyam has joined New York-based film distributor Kino Lorber as chief operating officer (COO) as it continues its push into digital.

Martha Benyam

Benyam will be tasked with overseeing company operations and strategy around the exploitation of its 4,000-title library. She will report to president and CEO Richard Lorber.

The appointment comes as Kino Lorber continues to build out its direct-to-consumer business, following the launch of AVoD channel Kino Cult and TVoD plaform Kino Now.

From 2012 to 2016, Benyam served as president of strategy and business development initiatives at Starz, where she worked on expanding the company’s original programming operations and helped launched the Starzplay streaming service in Arabia.

After leaving Starz she spent five years as an independent consultant, working with companies including Amazon on the launch of Amazon video channels and its programming strategy. Before moving to Starz, she was senior director of business development at AOL.

“After a record year for the company in 2021, we determined it was time to bring on a seasoned and skilled executive to help guide our future growth. Martha Benyam proved her value previously, consulting for us on our digital initiatives. When she became available full-time, we knew there was an essential larger role for her with the company,” said Lorber in a statement.

“The new COO position was established to best utilise her wide-ranging talents. Simply put, she’s an exceptional addition to the team who will strengthen the organisation of our entrepreneurial businesses while defining and realising new growth areas for Kino Lorber.”

Benyam added: “I have followed closely the company’s recent growth in the digital space, including the launch of direct-to-consumer businesses Kino Now and Kino Cult. I look forward to working with Richard Lorber and the team to accelerate this growth, capitalising on the company’s robust library and exploring new opportunities and strategic partnerships.”

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