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Former PR exec Katie Matthews to lead partnerships at Little Dot sports label

All3Media-owned Little Dot Studios has named Katie Matthews as partnerships director for its recently launched specialist label, Little Dot Sport.

Katie Matthews

In the newly created position, Matthews will be tasked with managing the label’s portfolio of clients, identifying new development opportunities, expanding business with existing clients and bringing in new ones.

Before joining Little Dot Sport she spent the majority of her career at PR agency The PHA Group, where she headed the sports division, working with companies and brands including the UFC, the International Tennis Federation, Red Bull Media House and Tour de France. She reports to Robbie Spargo, director of Little Dot Sport.

Digital content agency and media network Little Dot Studios officially launched the sport-focused label last week.Little Dot Sport works alongside Wing, the sports specialist production company acquired by Little Dot Studios in 2020.

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