Former FIFA exec Tecwyn Davies named head of streaming and digital at S4C

Former FIFA and World Rugby executive Tecwyn Davies has been appointed to the role of head of streaming and digital at Welsh-language pubcaster S4C.

Tecwyn Davies

Starting his new role in December, the key leadership position will see him lead S4C’s digital operations, expand its presence and help deliver the broadcaster’s ‘More than a TV Channel’ strategy.

Davies joins from sports company Six Nations Rugby, where he served as head of digital products and innovation. Prior to that he was also product lead at football organisation FIFA, digital operations manager at The Premier League, and Rugby World Cup 2015 Digital Project Manager at World Rugby.

Specialising in digital product development, user engagement and data-driven growth, he has overseen the creation of websites, apps, streaming services and gaming platforms.

Geraint Evans, chief executive, S4C, said: “We are delighted to welcome Tecwyn to the team at such a pivotal time in S4C’s evolution as we increasingly focus on streaming and digital platforms in response to significant changes in viewing habits.

“The ‘More than a TV Channel’ strategy calls for bold thinking and a progressive digital approach, and Tecwyn brings the vision and experience to help us deliver that.”

Davies said: “It’s a privilege to join S4C at such an exciting time, with the 2030 strategy setting its vision for the future.

“I am passionate about building digital audiences and ensuring that S4C connects with more people than ever before, celebrating Wales and the Welsh language on every platform. Working alongside such a wonderful team, I can’t wait to get started.”