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Former Endemol Shine brand licensing boss Jane Smith joins Junk Kouture

Former group director of brand licensing and gaming at Endemol Shine, Jane Smith, has joined a youth fashion brand focusing on sustainability as its chief content officer.

Jane Smith

Smith was responsible for driving the commercialisation of digital brands and formats including Masterchef, Big Brother, Peaky Blinders, Black Mirror, Mr Bean and Simon’s Cat during her time at Endemol Shine, which became part of Banijay Group last year.

The exec relocated to Dublin in 2014 and was employed as a consultant by Endemol Shine Group advising on the merger of Endemol and Shine.

She then joined the company in an executive role and was promoted to group director of brand licensing and gaming, adding digital and physical gaming to her remit in 2018.

Prior to Endemol Shine, Smith held a senior role at TwoFour54, an Abu Dhabi government initiative established to lead the development of the nascent media industry. She held a senior role as executive director of financing and distribution and talent development and training academy.

Smith has also previously held roles at Goldcrest Films & TV, Video Arts Television, The Jim Henson Company, Hit Entertainment, Sunbow Entertainment and Flextech Television. Smith was also part of the team that established Entertainment Rights in 2000.

The industry veteran will oversee the global expansion of Junk Kouture and its commercial strategy. Junk Kouture produces and distributes content through various channels, organises live events and sells consumer products based on its brand.

It encompasses a community of over 350,000 aspiring artists, designers, engineers and supporters and describes itself as the world’s largest youth sustainability event. It is preparing to expand the initiative into 13 cities around the world over the next two years.

Using only recycled materials, students are challenged to envision, design, create and model wearable haute couture styled from everyday junk with the ultimate goal of qualifying for a spot in a Junk Kouture grand final.

Smith said: “With its vision to enrich and empower the lives of young people across the world, through creativity and sustainability, the impact we can have on climate change is real.”

“With over 20 years’ experience in the media and entertainment industry, Jane Smith has an impressive reputation and brings a wealth of experience to drive Junk Kouture’s global roadmap,” said Troy Armour, CEO of Junk Kouture.

“Jane has worked in several of our new markets throughout her career and our growing team welcomes Jane’s knowledge and determination to bring Junk Kouture to international participants and audiences.”


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