Crackle’s former boss Philippe Guelton named president of Canela Media in drive for US and Lat Am expansion

Philippe Guelton, the former president at US-based streaming service Crackle, has been appointed president at Canela Media, the media company focused on the US Hispanic and Latin American marketplace.

Philippe Guelton

In his new role, Guelton will be responsible for growing the business in the US and Latin America. He will be based in New York, where the company is headquartered, and report to co-founder and CEO Isabel Rafferty Zavala.

Over the past 18 months, Canela has focused on expanding its Canela.TV digital service, opening new studios in Mexico and Miami to produce both originals and branded content, debuting its daily lifestyle show Café con Canela and growing its news offering.

Guelton was most recently the president of Crackle and chief revenue officer of its parent company Chicken Soup for the Soul Entertainment.

In that role, he also oversaw Crackle Connex, the streamer’s ad sales arm focused on monetising owned and operated AVoD and FAST channels and branded entertainment.

Before that, Guelton held roles as CEO of SheKnows Media, president of Thrillest Media Group, chief operating officer at Hachette Filipacchi Media US and CEO of Japanese media outfit Fujingaho.

“As the former leader of Crackle, Philippe brings a wealth of experience in the streaming space and I’m confident he will play an instrumental role in leading Canela Media’s growth in this next phase,” said Rafferty Zavala.

Guelton added: “The economic impact of the US Hispanic population cannot be ignored, and it shapes every facet of our society as well as the meaningful impact of streaming as an entertainment destination for Latinos in the US and Latin America. I’m excited to contribute to Canela Media’s mission of delivering culturally resonant and relevant content coupled with innovation across our data and product offering.”