Former Amazon unscripted exec CJ Yu to lead development at Red Bull Media House

Former Amazon executive CJ Yu has joined Red Bull House Media as head of development.

CJ Yu

Yu, who spent almost seven years at Amazon leading the development of international formats, announced the move on LinkedIn.

In his new role, California-based Yu said he will be responsible for creative strategy and development of unscripted programming and formats across all platforms. He said the goal is to “create signature, platform-defining content that fuses cinematic ambition with Red Bull’s edge, credibility and imagination.”

The appointment comes almost 18 months after Yu left Amazon, where he oversaw the roll-out and expansion of its LOL: Last One Laughing and All or Nothing franchises.

Yu subsequently launched his own media and consulting entity, Under Ceej Media, which partnered with others to develop formats and sell series to networks and platforms. Red Bull is among the companies Yu has partnered with over the past year, while he also did some consulting for Banijay Mexico & US Hispanic and Amazon.

Yu added that he will continue to work on select projects via the Under Ceej Media banner.

Before Amazon, he held roles including VP of creative and programming for Tiny Horse and VP of business development and digital at both Talpa and TMZ.