FishBowl baits former Warner exec

US-based multi-platform prodco FishBowl Media has appointed a former Warner Bros digital executive to head business development.

Lisa Black, who was most recently Warner Bros women’s digital brands and business development general manager, will join FishBowl as senior VP of business development and enterprises.

She will be tasked with overseeing business initiatives across FishBowl’s television and digital divisions, reporting into CEO Bruce Gersh.

Two-year-old FishBowl’s digital productions currently include original Yahoo! series Ultimate Proposal and YouTube pets channel Petsami, and is producing TV series for TruTV and Travel Channel.

“Lisa’s extensive business development experience and entrepreneurial approach will be an enormous asset as we continue to build our company,” said Gersh.

Black’s previous roles include her run at Warner Bros, and others such as SiTV, Lifetime Television, Food Network and Random House.