Finland’s Elisa Viihde, Viaplay to partner

Finnish VoD company Elisa Viihde and Nordic Entertainment (NENT) Group have agreed a partnership to combine their streaming services in Finland.

Veli-Matti Mattila

The new service will combine original series and domestic movies from Elisa Viihde’s Aitio platform with Nordic drama, international films and series and kids’ content from NENT’s Viaplay.

From June 30, customers will have access to both Aitio and Viaplay content at one price from their current service, before both platforms merge as Elisa Viihde Viaplay in the fourth quarter of 2020.

Veli-Matti Mattila, Elisa Viihde’s CEO, said: “By joining forces with NENT Group, we are able to offer Finnish customers an exciting combination of high-quality content with a strong focus on Finnish and Nordic original series.

“We expect viewers to embrace this innovative combined service that provides extensive content and represents excellent value for money. We look forward to working together to bring Elisa Viihde Viaplay to this fast-growing market later this year.”