Fifth Season hires former Netflix executive Travis Webb for the Americas
Fifth Season in the US has appointed former Netflix executive Travis Webb as its senior VP of sales for the Americas.
Travis Webb
Webb will join the film and TV studio’s TV distribution division to spearhead its sales business in the Americas, reporting to Fifth Season president of television distribution Prentiss Fraser.
Based in the company’s LA office, Webb will oversee sales of a slate of scripted and unscripted content in the US, Canada and Latin America.
He will also work with Fifth Season’s regional sales heads, the scripted television strategy division and the acquisition team – which all form part of the television distribution division – to maximise revenue opportunities across the region and grow the slate.
In addition, Webb will be responsible for overseeing the company’s global non-theatrical sales group, with executives in Colombia and New York, who also form part of his team. He will also join Fifth Season’s senior leadership group.
Before joining Fifth Season, Webb spent nine years at Netflix, most recently as director of content acquisition for six years.
During this time at the streamer, he led global TV licensing and coproductions and built a team responsible for the company’s ongoing billion-dollar TV licensing business around the world.
He also built a slate of copro and pre-buy titles that led to the arrival of shows including Riverdale, Titans, Star Trek: Discovery and Queen of the South on the service, and championed Netflix takeovers of popular licensed series Lucifer, You, Manifest and the Vikings franchise.
Webb got his start at Netflix as an early member of the company’s content strategy and analysis team, leading programming strategy, deal analysis and finance for various content teams over three years. Prior to Netflix, he did stints with start-ups and as a strategy consultant.
Fifth Season’s slate of TV series includes Severance, See and Truth Be Told for Apple TV+; Wolf Like Me for Peacock; Life & Beth, Nine Perfect Strangers and McCartney 3, 2, 1 for Hulu; Tokyo Vice for Max; and Scenes From a Marriage for HBO.
It also handles global distribution for dozens of series in addition to its own studio productions, including Killing Eve, The Morning Show, Normal People and The Night Manager.
Fraser said: “Travis has a remarkable track record as a smart, commercially savvy and intuitive industry executive, who has generated significant growth throughout his career.
“During his tenure at Netflix, Travis played a pivotal role in building the platform to become the juggernaut we know it to be today, curating a slate of titles along the way which closely aligns with exactly the type of talent-driven and impactful stories we’re looking to bring to audiences.”
Webb added: “Coming from Netflix, I have a deep appreciation for new models, creative approaches and pushing boundaries, and I know Prentiss and the rest of the team at Fifth Season share these values.”
