Fawesome inks deals with Lionsgate, Blue Ant, Tastemade to boost FAST offer

FAST service Fawesome has struck partnerships with seven content suppliers that will add premium news, sports, weather, culinary and entertainment programming to its offering.

Vikrant Mathur

The new agreements are with Blue Ant Media, Sport TV Plus, Tastemade, GoPro TV, Voice of America and Gusto TV, plus Lionsgate for Moviesphere and Ebony.

Content from these brands joins the recently announced Bold Baking Network on Fawesome, offering baking-themed content from YouTube creator Gemma Stafford around the clock.

In total, Fawesome now offers more than 150,000 movies and TV shows, according to the company.

As well as licensed content, Fawesome has moved into original content with titles such as movies Greenwood Rising: The Rise of Black Wall Street and The Peanut Man and unscripted series Southern Food Truck Wars and Fawesome Family Game Show.

This strategic expansion comes as viewers increasingly seek alternatives to expensive subscription services, with FAST channels emerging as one of streaming’s fastest-growing segments. Fawesome’s parent company, Future Today, also operates the HappyKids and iFood.tv platforms, and describes itself as “a pioneer in the rapidly growing FAST market.”

Vikrant Mathur, co-founder of Future Today, said: “Our growing FAST channel portfolio directly addresses evolving viewer preferences while creating valuable new opportunities for advertisers seeking engaged audiences across diverse demographics.”