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Eyeworks rebrands, shuffles leadership

Eyeworks USA, the last remaining independent arm of the Dutch company following Warner Bros’ buy-out last year, is rebranding as 3 Ball Entertainment and installing a new leadership structure.

Warner Bros Television Group sealed a US$273m takeover of the Celebrity Splash and Test The Nation producer last February but Eyeworks USA was not included in the deal.

Eyeworks founder and CEO Reinout Oerlemans moved to LA to become chairman of the US arm at the time and is now overseeing a rebranding and leadership structure change.

Eyeworks USA will now be known as 3 Ball Entertainment – the company was originally the product of Eyeworks’ 2006 purchase of a 50% stake in 3 Ball Productions from founders Todd Nelson and JD Roth.

Nelson will now be co-CEO of the new-look company along with Ross Weintraub, who was previously chief operating officer.

Roth is moving from his CEO position into a production role in which he will create and produce key projects and establish strategic initiatives. He will continue to produce titles on 3 Ball’s slate including long-running ABC series Extreme Weight Loss.

Brant Pinvidic, previously company president, has been promoted to chief creative officer while Jeff Goldman, formerly co-MD of Eyeworks Distribution, has been appointed chief business officer.

Oerlemans, Nelson, Weintraub, Roth, Pinvidic, Goldman, and Netherlands-based Robert van den Bogaard and Ronald van Wechem all sit on the company’s board of directors.

3 Ball Productions was founded by Roth and Nelson in 2001.


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