Ex-Vimeo executive Rich Bloom to lead Tubi’s digital content creator programme

Fox-owned AVoD platform Tubi has announced an accelerator programme for digital content creators and hired Vimeo alum Rich Bloom to lead the team that oversees it.

Rich Bloom

Bloom has been appointed as general manager of creator programmes and exec VP of business development.

An experienced digital media executive, he joins Tubi from video-sharing platform Vimeo, where he served as general manager of Vimeo OTT, empowering creators to run their own direct-to-consumer subscription streaming services.

Bloom also led global business development and previously ran Vimeo on Demand’s marketplace. Prior to that he worked for companies such as Alibaba, Hearst and AOL.

“I’m thrilled to join Tubi as they are committed to offering creators unique opportunities, creative freedom and, importantly, an audience,” he said.

“Many creators today function like fully fledged production studios creating longer-form, episodic content that is a perfect fit for broader distribution and Tubi is the right partner to level up their content and grow their audience.”

Bloom will have oversight of the new Tubi for Creators programme, which is designed to accelerate the streamer’s investment in bringing more original stories from creators to its audience of over 100 million active monthly viewers.

It will provide creators with a new scalable pathway to bring their content to the platform, with inaugural participants already joining the initiative. These are: Canadian YouTube duo Dan and Riya (Beverly Valley High), comedian and rapper FunnyMike (Mr Creepy Eyes), Jubilee (Odd One Out), scripted series creator Kinigra Deon (Vampire Siblings), food and comedy specialist Mythical Entertainment (Last Meals) and unscripted collective Watcher (Ghost Files).

Anjali Sud, CEO of Tubi, said: “We’re listening to our viewers and recognise their desire for more stories that reflect culture and talent from the digital world. As the home for free, premium entertainment, Tubi is uniquely poised to bring the creator economy to Hollywood and expand the pathways for creators to succeed in longform storytelling.”