Ex-Fremantle exec to head WBITVP France

Warner Bros International Television Production (WBITVP) has tapped veteran Fremantle executive Bruno Henriquet to lead its operations in France.

Bruno Henriquet

Henriquet will be based in Paris and join the company on June 1, reporting to Ronald Goes, executive VP and head of WarnerMedia-owned WBITVP.

Henriquet was most recently deputy MD in charge of development at Fremantle France, where he was responsible for format adaptations such as Family Feud, Password and Game of Talents, as well as locally developed programming.

Its recent original IP creations include All Your Wishes, Battle of the Judges and The Artisan, as well as late-night show The Farmer Wants a Wife: Rewind.

Prior to joining Fremantle in 2008, Henriquet spent five years at Studio 89, was editor-in-chief for Morning Live on M6 and worked as a journalist at Canal+.

WBITVP France was formed in 2016 and produces Warner Bros and third-party formats in France whilst also developing new local content and formats.

It is now one of the largest TV production companies in France, producing programmes such as Cash or Trash for France 2, I Can See Your Voice for M6, True Story for Amazon, Young Mums and Trucker Babes for 6ter, Classic Car to Auction Star for RMC Découverte and Supernanny for TFX.

Goes said: “In a short period of time, our French business has had a huge amount of success and has gained a strong position in the market. We are proud to have an exceptionally talented team on the ground and to be a trusted production partner to our French clients.

“In Bruno, we have found a great leader for our French operations. He has a highly respected creative reputation, and we are confident he will build on our teams’ success, helping us continue to produce exceptional content and formats for our clients.”

Henriquet added: “Over the last few years, I have witnessed WBITVP France grow and produce programming that has become central to French schedules and beloved by French audiences.”