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European Broadcasting Union appoints media analyst Jonathan Broughton

The European Broadcasting Union (EBU) has appointed media analyst and consultant Jonathan Broughton as its head of strategy.

Jonathan Broughton

The role is designed to help the EBU, an alliance of public service media across the continent that also owns the Eurovision brand, plan for the future.

The EBU said Broughton has a huge knowledge of broadcast media trends and strategic directions, particularly in the digital broadcasting world. He also has operational experience of the new media environment, having helped launch numerous products in the media and entertainment space.

Broughton is the founder of Workshare Consulting, a technology, media and telecom (TMT)-focused consultancy. Prior to that, Broughton worked as the lead analyst for Media Business Insight.

He also spent almost eight years at IHS Markit covering the TMT space, exploring a range of topics including online video, media markets and audience and consumer dynamics.

Broughton said: “The next few years are going to see dramatic transformative change for public service media organisations who stand well-placed to take advantage of wide-ranging new technologies and evolving audience needs.”

EBU director general Noel Curran said: “Jonathan brings with him a wealth of experience working in the broadcast media sector. His insights and knowledge will ensure we are providing the best possible services for our members in this new competitive broadcasting environment and, in turn, will help public service broadcasters continue to reinvent themselves to maintain their audiences and their relevance.”

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