Erickson tucks into Peanuts Worldwide

Former Disney, DreamWorks and Twentieth Century Fox executive Tim Erickson has been appointed head of WildBrain-owned Peanuts Worldwide.

Tim Erickson

As executive VP of brand, Erickson has been tapped to drive the strategy and growth of the iconic IP’s licensing business.

Based in New York, Erickson reports to Eric Ellenbogen, CEO of WildBrain (fka DHX Media), the majority owner of Peanuts since 2017.

The executive brings over 20 years of experience in consumer products and brand building to Peanuts Worldwide, which has recently worked with Apple TV+ on original content such as Snoopy in Space.

Erickson is the former senior VP of global licensing and operations at Twentieth Century Fox and was most recently chief operating officer at media company GoldieBlox.

Erickson has also held the position of global head of licensing and operations at DreamWorks and spent several years driving consumer products and sales strategies at Disney and Lego.

Erickson will work with the family of Peanuts creator Charles M Schulz, WildBrain’s content and management teams and brand co-owner Sony Music Entertainment in Japan on the Peanuts brand, which celebrates its 75th anniversary in 2025.

Ellenbogen said: “The response to our original series The Snoopy Show and Snoopy in Space on Apple TV+ and to our Take Care With Peanuts initiative has been nothing short of fantastic. With lots more new content rolling out worldwide in the coming years in partnership with Apple TV+, the Peanuts gang has never been more popular.

“Working in tandem with our Peanuts content team, Tim will bring a breadth of experience at the intersection of family entertainment and consumer products that makes him the ideal person to lead the evergreen Peanuts licensing business.”