Endemol Shine Brasil promotes interim general director Adriane Freitas to CEO

Endemol Shine Brasil, which is part of the Endemol Shine North America group, has promoted Adriane Freitas to CEO.

Adriane Freitas

In the new role, Freitas, who has been serving as interim general director of Endemol Shine Brasil since May, will oversee the whole of the Brazilian business, which is based in São Paulo.

She will continue to report to Endemol Shine Latino president Laurens Drillich, who heads up the entity from Miami.

Endemol Shine Brasil produces and licenses programming including The Masked Singer, Love is Blind, MasterChef, Canta Comigo, Rolling Kitchen Brazil, Dança dos Famosos, BBB and No Limite, as well as several branded content projects such as Gincana da Grana, Hair Pantene, Ilhados com Beats and Fora da Rota.

In previous roles with the company, Freitas has served as operations director, VP of production and operations and production manager of TV, digital and branded content projects. Prior to that, she worked at Grupo Bandeirantes, SporTV and New Content.

Earlier this year, Endemol Shine Brasil announced it was producing a local version of Survivor for Brazilian broadcaster Globo after a 12-year hiatus for the format in the country.

Most recently, it partnered with local talent agency Suba to launch a company to represent some of the participants on the reality shows it produces.