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Endemol Shine alum named NewBe CEO

Jeroen Koopman (left) and Boudewijn Beusmans

Boudewijn Beusmans, the former CEO of Endemol Shine Netherlands, has been appointed to the same role at Dutch production company NewBe.

NewBe has become one of the largest independent producers in the Netherlands and focuses entirely on the streamer market with fiction and non-fiction titles such as Gewoon Boef (Videoland) and Misfit (Netflix), as well as the Heartbreak High reboot (Netflix), SingleTown (HBO Max) and films including Meskina.

Beusmans left Endemol Shine following a reorganisation in the wake of the Banijay takeover in July last year.

Jeroen Koopman, founder and owner of NewBe, said: “During the growth of NewBe, I felt my role split into the role of a CEO and that of a creatively initiating entrepreneur.

“It was clear to me that my passion lies more in that creative role. But only after meeting Boudewijn, I felt the space and security to really entrust the CEO role to someone else.”

In his new role, Koopman will take responsibility for the creative team and the initiation of major new films and series and the opening of new offices, the first of these being NewBe Belgium.


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