Disney+ EMEA general manager Luke Bradley-Jones heads to The Economist

Luke Bradley-Jones, Disney+’s general manager for EMEA, is leaving The Walt Disney Company to become president at British weekly newspaper The Economist.

Luke Bradley-Jones

London-based Bradley-Jones has been tapped by The Economist Group to steer digital innovation and grow the brand’s global audience.

He will assume the role this summer having served as GM EMEA at Disney+, responsible for the roll-out of Disney+ across the region as well as the strategy, operations and commercial performance of Disney’s direct-to-consumer business, since early 2020.

During his time at Disney, Bradley-Jones reported to Jan Koeppen, president of Disney EMEA, and the search for Bradley-Jones’ successor at The Mouse House is set to begin shortly.

Prior to Disney, Bradley-Jones spent eight years at Sky, where he led the transformation of Sky’s on-demand services and launched a range of products.

In 2017 he took on the role of chief marketing officer at Sky, responsible for marketing strategy across Sky’s TV, broadband and mobile businesses. Before Sky, he held leadership roles in digital, business development and strategy at BBC Worldwide (now known as BBC Studios).