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Dish grows South Asia line-up

Indian media group Zee Entertainment Enterprises has expanded its reach in the US by agreeing a deal with satellite TV company Dish Network and its VoD service Sling TV.

Dish and Sling TV will carry 27 new Zee channels in the US, taking the total number of the Indian company’s networks available via Dish to 37.

The channels will be available in a number of different languages, including Spanish, Portuguese, Arabic, Hindi, Bengali, Marathi, Tamil, Bhojpuri, Oriya, Rajasthani and Urdu.

The agreement also makes Sling TV the exclusive US home to Zee’s on-demand library.

Dish is set to offer a Hindi Gold Pack, containing all of the Zee Hindi channels plus others such as &TV.

Dish and Sling TV will also add Spanish-language channels Z Living Español and Zee TV Español and Brazilian nets Zee TV Portuguese and Z Living Portuguese to their respective platforms.

“Our agreement with Zee enables us to provide a vast amount of entertainment to fans of South Asian content, while also giving customers a more streamlined way to access and enjoy both linear and on-demand content,” said Chris Kuelling, senior VP of programming for Sling TV and Dish.


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