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Discovery tops new Hispanic drive

Seven-year veteran of Discovery Networks International, Luis Silberwasser has been appointed to the newly created position of senior vice president and general manager for US Hispanic networks.

Miami-based Silberwasser will be responsible for developing and expanding Discovery’s Spanish-language product and services for the US Hispanic market. This includes the existing Discovery en Español and two new networks, Discovery Kids en Español and Discovery Travel & Living (Viajar y Vivir), both slated to launch in June.

Silberwasser joined Discovery in 1998 as vice president of marketing for Discovery Latin America/Iberia, where he later became vice president of affiliate sales and business development. Later, he joined Discovery Communications’ European operations as head of the company’s distribution group.


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